Best Free Marketing Automation Tools Of The Year
If you have never tried automating your marketing or live by automation, it can be tricky picking the right program. Sometimes, you choose one and down the road need more features, or find that it isn’t working for your needs and the research begins over again.
Here are our favorite marketing automation programs for small businesses.
General Marketing Organization & Management
Trello lets you work more collaboratively and get more done.
Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible, and rewarding way.
Check Trello out here.
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
Check out Hubspot here.
A smart workspace is a digital environment that brings all of a team’s content together with the tools they love. It helps users cut through the clutter and surfaces the work that matters most.
First, it connects all the content and tools you use for work, so everything is easily accessible. No more switching between platforms, apps, and content types—a smart workspace lets you use them in one place.
Check out Dropbox here.
Social Media Automation Programs
Keep your social presence active 24/7 by automatically scheduling hundreds of social media posts at once, across your social accounts.
Stay on message with pre-approved content your teams can post, stored in your favorite cloud file service. Tagging, searching, and usage stats make curating content a breeze.
Track your performance and share meaningful insights with your team about customers and campaign content using customizable, easy-to-create reports.
Check Hootsuite out here.
Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Draft, schedule, queue and post messages to Twitter, Facebook and LinkedIn from one window. Visualize and manage all your posts across multiple profiles and networks from one beautiful calendar. Access individual post-level stats on clicks, reach, impressions and more in their Sent Messages report.
Check Sprout Social out here.
Email Marketing Automation
Engage your audience with email marketing. Whether you’re just starting out or you’re already a pro, Mailchimp’s easy‑to‑use email builder has the tools you need to grow your business.
Check MailChimp out here.
Campaign Monitor powers media moguls, tech giants, nonprofits—lots of different industries making their numbers through the power of email marketing. With their drag-and-drop builder, visual journey designer, creative marketing strategies and real-time performance metrics—they have everything businesses need to crush it.
Check Campaign Monitor out here.
Awe-inspiring templates. Easy-to-use editor. Powerful list-building tools. Expert advice and live support. Constant Contact delivers everything you need to connect with customers, grow your business, and watch big-time results pour in—in real time.
Check Constant Contact out here.