How to Increase LinkedIn Followers: The Complete Guide
Your company page is a critical social media marketing tool—here’s how to use it.
With almost 700 million active users in 2020, LinkedIn has grown beyond a networking site for professionals into the third-largest social media platform on earth.
Despite this opportunity, LinkedIn is an underused marketing channel for most businesses. It may not seem as exciting as Instagram or Twitter, but it’s just as important. Take this stat for example: LinkedIn’s lead conversion rates are 3X higher than other major ad platforms like Google Ads.
Get your complete guide to increasing your company LinkedIn followers within seconds.
The Benefits of LinkedIn Marketing
If you’ve read this far, it’s because you understand the importance of social media marketing. 62% of people trust a brand’s social media more than it’s advertising.
As one of the largest social media platforms, LinkedIn provides a huge opportunity for you to build your brand, connect with customers, and be seen. Increasing your LinkedIn followers gives you access to the largest group of business professionals in the world.
Here’s what marketing on LinkedIn allows your company to do:
Grow your brand
LinkedIn was built on private pages that allow individuals to highlight their unique skills and experience. LinkedIn Company Pages allow you to do the same for your company. Your LinkedIn Company Page is your website on LinkedIn.
If you’re active on other social media platforms, having an up-to-date company page on LinkedIn allows you to link to and from it to build your following everywhere. Since some of your followers may only use LinkedIn, it also ensures you are reaching the widest audience possible.
Improve your SEO
LinkedIn Company Pages rank on search engine results pages (SERPs). Building a strong page and working to increase LinkedIn Company Page followers is an important part of ensuring you are as visible as possible to people searching for your products, services, or brand.
Connect with potential employees and customers
More than 4 million LinkedIn members were hired through the platform in 2019. A study by Hubspot found that LinkedIn generated the highest visitor-to-lead conversion rate of any social media platform—three times higher than competitors.
People are on LinkedIn to network—with other professionals, and with companies they are interested in. Your company page is your opportunity to connect with the people who want to work with you and do business with you. If you want to reach them, you need to increase your LinkedIn Company Page followers.
Create a community
Your LinkedIn Company Page gives you a place to share important news and updates and build a community of people who are interested in your company, news, services, and job opportunities. LinkedIn provides you with analytics on every post you make from your company page, including impressions, clicks and analytics, allowing you to improve your content strategy over time.
Look at management consulting company Deloitte, for example—by sharing interesting and relevant business news and insights, they’ve built a LinkedIn following of over five million people.
The Guide to Increasing Company LinkedIn Followers
We’ve put together a complete guide to increasing your LinkedIn followers. Once you have an up-to-date page and are sharing valuable content, you still need to promote your page to increase company LinkedIn followers and improve your reach.
Here are four ways to do it:
Each month, admins of your company page are able to invite a total of 100 of their connections to follow your company page.
Make sure to use this. Set a calendar reminder each month to go into your account and invite more followers. This is the most simple way to instantly increase followers to your company page.
How to invite personal connections
- Login to your company page on LinkedIn
- On the right hand side there is an Invite Connection to Follow box
- It will show the number of credits you have left for the month
- Click the Invite button for each connection you want to invite
When your employees engage with your LinkedIn posts by liking, sharing, and commenting, it boosts your reach and engagement opportunities. This in turn helps increase your LinkedIn Company Page followers.
Here are some tips to get your employees engaged:
- Use this email template to encourage employees to engage with your company’s social channels
- After posting on your LinkedIn page, send an all-employee email asking your employees to like and share
- Tag your employees in revelation company posts
Your employees can also be a great resource for content. Get them involved, and they will be more likely to engage with your company page.
- Have them take pictures for you to post
- Celebrate them (anniversaries, birthdays, achievements)
- Ask them to do company videos for you to post
- Post all new hires to your LinkedIn page
- Ensure all of your employees have your company as where they work on their personal pages
Yet another way to increase company LinkedIn followers is through co-marketing. As with any social media platform, one of the best ways to increase your following is to engage frequently with other people’s content. LinkedIn provides lots of opportunities to promote other businesses, organizations, events, and people to in turn increase your visibility and followers.
Here are some ways to co-market effectively on LinkedIn:
- Share client posts on your company page
- Promote local events by sharing, liking, and commenting
- Create posts mentioning (tagging) partners, businesses, and individuals you support
- Congratulate others’ milestones, work anniversaries, and promotions on your company page
- Comment on the posts of potential clients
Other LinkedIn opportunities
Finally, there are some small things you can do on a daily basis to promote your page and increase LinkedIn followers.
- Put “Let’s Connect” with your LinkedIn profile link in your email signature
- Promote your company LinkedIn page on your personal LinkedIn page
- Ask clients, customers, and partners to connect with you
- Add LinkedIn to your business cards
Grow! By ERG helps businesses grow their LinkedIn audiences
LinkedIn is one of the most important and often overlooked channels to grow your brand and market your product or service. With the right approach, however, you can consistently grow your LinkedIn followers. You can download the guide to increasing company LinkedIn followers here.
If you want expert help to quickly grow your LinkedIn followers, Grow! By ERG provides monthly social media content and management services with proven success on LinkedIn. Our social media marketing services are designed to quickly put you in front of your target audience, grow your brand, and get more leads.